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Synergy Credit Union is re-imagining member engagement on its digital banking platform through a strategic collaboration with Celero and Unblu. The Saskatchewan Credit Union has integrated the Unblu Conversational Engagement Solutions into its Celero Xpress digital banking platform to enhance user support and navigation through the sites and apps its members frequently use.
The Unblu platform provides a seamless blend of conversational artificial intelligence (AI), video & voice, and collaborative co-browsing technology to enable members to access real-time product, service and banking assistance with local experts on their preferred devices, whether it be a personal computer, tablet or mobile phone. This integration will provide members with access to an enhanced live chat experience and offer convenient features such as screen sharing.
“Our commitment to fostering meaningful member relationships extends beyond traditional banking, and we acknowledge the importance of innovative, relationship-based services to enhance connectivity and convenience,” says Kristy Miazga, Manager of Retail at Synergy Credit Union. “The integration of the Unblu platform into our digital banking services aligns with our mission, fortifying our members' experience and ensuring we meet their evolving needs.”
Partnership and Collaboration Core to Success
Celero and Unblu have been partnering to deliver this service since 2021 with a mutual objective to empower credit unions to provide ongoing support and guidance to members and foster personal connections throughout their digital journey.
“Celero’s partnerships are critical to unlocking new functionality and capabilities for our clients as they seek to create the most seamless and convenient digital banking experience for their members. We value the collaboration of the Unblu team and the innovation within their platform. We look forward to continuing work together on future implementations,” says Deborah Moore, VP, Client Delivery, Celero.
Unblu’s platform empowers member service agents to work seamlessly with members, providing efficient and precise guidance. This becomes particularly crucial given the membership demographic, which skews towards an older age group compared to the broader Canadian population.
"This launch continues a tradition of innovation in the Canadian credit union space" said Jeremy Barnes, RVP Services at Unblu. "We are thrilled about our partnership with Celero and look forward to continuing to elevate the way credit unions serve and support their Canadian members."
For more information, please contact your Celero Account Executive.
About Unblu
Unblu is a leading conversational engagement platform that’s fine-tuned for the financial services industry. Centered around four pillars – AI, texting, video & voice, and collaboration – we help retail banks, credit unions, wealth management firms, and insurance companies to provide faster, more secure customer service experiences. Visit unblu.com to find out more.
About Synergy Credit Union
Synergy Credit Union is a member-owned financial institution serving more than 29,000 voting and non-voting members from 12 communities within west-central Saskatchewan and Saskatoon. Synergy Credit Union is the fifth-largest credit union in the province of Saskatchewan. It is one of the leading credit unions in Canada, with more than $2.47 billion in assets under administration. Synergy Credit Union provides core banking services through the traditional branch network, the Canada-wide AccuLink ATM network, online banking, mobile web banking, and the Member Contact Centre. More complex and advanced services, such as financial advice and analysis, are delivered by specialists who may be located at select branches or available to meet in a location of the member's choice by request. To learn more, visit www.synergycu.ca.
About Celero
Celero is a leading provider of digital technology and integration solutions to credit unions and financial institutions across Canada. Clients trust Celero’s proven track record delivering innovative banking technologies, digital and payment solutions, cloud computing, outsourcing, IT and advisory services.
Celero offers reliability and security through its world-class hosted banking system and data center operations. With key partnerships across the globe, Celero also brings the scale and extensive capabilities of multinational technology companies and the focused expertise of fintech startups. For more information, visit celero.ca.